By Trevor Sadler, CEO interCaribbean Airways
The Caribbean has long been sold one island at a time. Travel sellers can offer something richer by connecting destinations through their culture, cuisine and communities.
For decades, the Caribbean has often been sold as a choice.
One island or another. One resort. One beach.
One version of the region.
Travel sellers have always had the ability to build multi-island Caribbean holidays. The opportunity now is to make them a more deliberate part of how we present the Caribbean to the world.
Because what separates one Caribbean destination from another is not simply a different stretch of sand.
It is culture, cuisine and community.
A short regional flight can take a traveller into a different language, history and culinary tradition. One Carnival can lead to a completely different expression of Caribbean culture, and one community’s story can open the door to another understanding of island life.
That is the real promise of a two-centre Caribbean journey.
The strongest combinations are not created simply by adding a second stop to an itinerary. They are designed around destinations that complement each other. Each island should deepen the experience and offer something the other does not.
Some hotel groups already encourage guests to divide a holiday between properties in different destinations. Travel sellers can take the same principle further, working with tourism boards, hotels and airlines to turn separate bookings into one coherent Caribbean journey.
At interCaribbean, our role is connecting YOU and the Caribbean. We link the people and places of the region so travellers can experience more of the Caribbean without treating each island as an entirely separate trip.
Our regional network makes it possible to combine different islands, cultures and experiences within one holiday and discover more of the Caribbean along the way.
Explore our route map to see how destinations across the interCaribbean network connect.
When we do this well, travellers stay longer, spend across more communities and leave with a fuller understanding of the region.
The Caribbean is often introduced through sun, sea and sand.
But the reason people remember it is culture, cuisine and community.
This is OUR Caribbean. Distinct islands, connected stories, and more than one way to experience them.
Author Bio
Trevor Sadler is Chief Executive Officer of interCaribbean Airways, a regional airline connecting people, places and communities across the Caribbean.