interCaribbean-logo-theme

interCaribbean Airways History & Brand

interCaribbean Airways, also known as interCaribbean, is the successor brand of Air Turks & Caicos (2003) Ltd. The airline was rebranded in late 2013 after more than 21 years of operation, marking a new chapter in its growth across the Caribbean.

As the company expanded beyond the Turks & Caicos Islands, it saw new opportunities to connect more destinations across the region with reliable interCaribbean flights. To support this wider Caribbean network, the airline needed a new brand identity – one that reflected its heritage, its island roots, and its role in connecting the Caribbean.

Developed with the support of Lila Design, the interCaribbean brand was inspired by the natural beauty, colors, and character of the Caribbean. The identity was created to represent a modern Caribbean airline connecting people, islands, cultures, and communities across the region.

The interCaribbean brand colors reflect the landscape and spirit of the Caribbean:

  • Light and dark blue represent the ocean, from the clear coastal waters close to shore to the deeper blue of the open sea
  • Green represents the fertile land, lush mountains, and natural landscapes found across the Caribbean islands
  • Magenta reflects the heritage of the company and the vibrant colors of the flamingos found across the Caribbean

Together, these colors help tell the story of interCaribbean: an airline with strong local roots and a clear purpose to connect OUR Caribbean.

 

Brand Use Notes

Our brand is specific in the use and spelling of interCaribbean.  Please note when using and when referring to our brand.  Take note of the lower case letter “i” and the upper case letter “C”. the corporation is interCaribbean Airways Ltd.

In the use of the brand, we refer to the company as interCaribbean Airways, when written and for use in areas outside our core countries of service.

Our aircraft display the name interCaribbean on the fuselage.

In all cases, the use of our logo requires our approval to ensure the brand is properly represented or used.  We will gladly provide a logo specific to the use and size of the authorized user. Our brand guide provides information on the use of the logo, in a variety of colors and formats from interCaribbean Airways, interCaribbean or interCaribbean.com.

The logo is available in color formats for print and display use types..

Should you have a need to reproduce our logo for usage in advertising, media releases or cooperative advertising, ensure that you seek permission from us by writing to media@intercaribbean.com and provide information and examples of its intended use.  The use of colors is limited strictly to the color guide of our brand.